Oct. 3, 2011

How To Attract Top Dollar Buyers to Your Portland Real Estate Listing

 money house 

We have heard it all before, most sellers expect “top dollar” for their homes and most buyers want to pay “rock bottom” prices.  However, there are buyers who will pay more for your home and they will not give it a second thought.  How do you attract them?

My initial question for sellers would be -- whatdoes top dollar mean to you?  Does that mean you want to receive the same selling price as the last highest and most comparable sale in your area?  Does that mean that you expect more than that sale?  Or, does that mean you simply want the most that you can possibly get for your home?

Attracting a these types of buyers means having a “top dollar” home.  Here comes question number two, do you have a “top dollar” Portland home for sale?  Has it been maintained like one?  Have you invested in the home like it is one?  Put yourself into the mindset of someone who is willing and able to pay top dollar.  What would they want out of a home?  In my years of working with buyers I would have to say that all buyers want perfection.   The difference is top dollar Portland buyers are willing to pay for that perfection.  They want to walk into a home and not have to do anything...at all. Not even the tiniest little thing.   And, if you’ve prepared or staged your home well, they might even ask you to leave the furniture too.  Anything beyond replacing a light switch cover is not what they are bargaining for when they are paying “top dollar.”  In fact, a true top dollar home may even convert a rock bottom priced home searcher into a buyer, because they view that particular home as “worth it.”

It may take a cash offer for you to get top dollar if there aren’t enough comps to justify your price.  Or, in the alternative to an all cash buyer, it may take a buyer willing (and able) to pay over the appraised value for your home.  Is the home the type of investment someone would want to sink a great deal of cash into?

Are all the major systems of your home up to date and in good working order?  At a minimum this includes the electrical, plumbing, heating/cooling, and roof.   Has the home kept up with the times and been updated within the past 8-10 years?  Is the paint fresh, updated, and are the colors in keeping with modern tastes?  What is the condition of the kitchen and bathrooms?  Are the appliances 10 or more years old?  Is the flooring stained, worn, or damaged?  Is the landscaping full, appealing, and well established?  Does the home have curb appeal?  And importantly, how does your home stack up against the current competition in your market?

It is hard to take a step back and view your Portland home for what it has to offer in the market.  The bottom line is if you want attract a top dollar buyer, you better have a top dollar Portland home for sale.


Rich Peralta is a real estate professional in the Portland Metro Area, including Lake Oswego, Tualatin and  West Linn Real Estate.

He can be reached at 503.961.2181 or by e-mail at rich.peralta@exprealty.com

Contact him  for more information on Portland,  Lake Oswego or West Linn Real Estate!

Originally posted on West Linn Real Estate.

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